Pay for what you need
Subscribe for ongoing brand work or buy individual document tokens. Demo is free — no card required. All prices exclude applicable taxes.
Essentials
Everything a small team needs to launch a brand.
Billed monthly · excluding applicable taxes
- 6 core sections unlocked
- Unlimited generations
- Live preview & HTML export
- Single-seat workspace
Most Popular
Studio
The complete 14-section brand system.
Billed monthly · excluding applicable taxes
- All 14 sections
- Unlimited generations
- Approval workflows & comments
- Asset library with versioning
- Up to 10 people per workspace
Enterprise
For agencies and multi-brand organizations.
Custom
Tailored to your organization
- Everything in Studio
- Unlimited people per workspace
- SSO / SAML
- Dedicated support SLA
- Custom retention policies
Buy brand tokens
Prefer per-document billing? One token generates one complete brand guidelines document, with all 14 sections. Tokens never expire.
Bulk tokens. Better value.
Brand Token credits give you the flexibility of per-document billing with the savings of buying ahead — use them across as many brand projects as you need.
1 free brand token at sign-up
Every new account gets one complimentary brand document to experience the full product before committing.
Subscribed? Unlimited generation.
Studio subscribers never touch token balance. Generate as many brand documents as you need, whenever you need.
1 Brand Token
One brand guidelines document
₹3,499
₹3,499 / token
5 Brand Tokens
Best valueFive brand guidelines documents
₹16,620
₹3,324 / token
Save 5% · ₹875 off
10 Brand Tokens
Ten brand guidelines documents
₹31,491
₹3,149 / token
Save 10% · ₹3,499 off
Need 20+ tokens?
Contact us for volume pricing and custom enterprise plans.
What's included
Every section, feature and limit, side by side.
| Feature | Free Trial | Essentials | Studio | Token |
|---|---|---|---|---|
| Free document at sign-up | Included | Included | Included | Included |
| Brand Strategy | Included | Included | Included | Included |
| Logo System | Included | Included | Included | Included |
| Colour System | Included | Included | Included | Included |
| Typography | Included | Included | Included | Included |
| Asset Management | Included | Included | Included | Included |
| Legal & TM | Included | Included | Included | Included |
| Visual Elements | Included | Not included | Included | Included |
| Photography | Included | Not included | Included | Included |
| Iconography | Included | Not included | Included | Included |
| Illustration | Included | Not included | Included | Included |
| Motion Design | Included | Not included | Included | Included |
| Voice & Tone | Included | Not included | Included | Included |
| Applications | Included | Not included | Included | Included |
| Co-Branding | Included | Not included | Included | Included |
| HTML export (self-contained) | Included | Included | Included | Included |
| Documents per period | 1 only | Unlimited | Unlimited | Per token |
| People per workspace | 1 (solo) | 1 (solo) | Up to 10 | 1 (solo) |
| Shared asset library | Not included | Not included | Included | Not included |
| Projects dashboard | Not included | Included | Included | Included |
| Bulk token savings | Not included | Not included | Not included | ✓ up to 10% |
| Priority support | Not included | Not included | Included | Not included |
| White-label export | Not included | Not included | Coming soon | Not included |
Common questions
Everything else worth knowing before you pick a plan.
One brand document is a single, fully generated HTML brand guidelines file for one brand. You can build and save the project indefinitely, but each time you click Generate and download, that consumes one token (or is included in your Essentials or Studio subscription).
The Essentials plan unlocks 6 out of 14 sections: Brand Strategy, Logo System, Colour System, Typography, Asset Management, and Legal & TM. These cover the foundational identity of any brand. To access Visual Elements, Photography, Iconography, Illustration, Motion Design, Voice & Tone, Applications, and Co-Branding, you'll need a Token or Studio plan.
No. Token credits never expire. Once purchased, they remain in your account and can be used at any time—whether you're working on a brand project next week or next year.
Yes. You can cancel your Studio subscription at any time and purchase token credits instead—or vice versa. Any unused tokens remain in your account regardless of subscription status.
We accept all major cards (Visa, Mastercard, RuPay), UPI, net banking, and wallets through Razorpay—India's leading payment gateway. All transactions are secured and encrypted.
The Essentials plan (₹5,999/year or ₹899/month) gives you unlimited document generation with the 6 core brand sections — perfect for startups and solo founders who need the essentials fast. The Studio plan (₹23,999/year or ₹2,499/month) unlocks all 14 sections, priority support, and is built for designers and studios working across multiple brands regularly.
The annual Studio plan at ₹1,999/month (billed ₹23,999/year) includes all 14 sections unlocked, unlimited document generation, and priority support. You save ₹6,000 compared to monthly billing.
Yes. The HTML export is completely self-contained—all fonts, styles, and assets are embedded inline. There are zero external dependencies, so you can share it as a single file, open it offline, print it, or host it on any static server.